New Video Campaign Showcases Smeg’s Dynamic D2c Commerce Journey with UNRVLD And Optimizely

Miranda Glover
Chief Marketing Officer
May 22, 2024
5 minute read

Watch the showcase video here.

Smeg, the iconic Italian household appliances brand, has released a compelling video showcasing their direct-to-consumer (D2C) commerce site,, designed and built with UNRVLD. The new online store delivers a digital experience reflective of Smeg’s world famous brand and unique product portfolio. Each step of the digital journey is optimised to enhance the user experience.

The site is built on Optimizely’s Commerce platform, which empowers Smeg’s marketing team with an all-in-one digital marketing system to create immersive content, intelligent campaigns and a digital commerce experience of the highest quality.

UNRVLD, Smeg and Optimizely now partner to optimise the Ecommerce experience and develop valuable direct to consumer relationships with the breadth of the growing Smeg range.  

Says Steve Broodryk, Smeg Head of Ecommerce

“UNRVLD is the perfect choice for a digital partner. Not only do their experts have a breadth of knowledge across the Optimizely technology suite, but also a flare for design and a deep understanding of how to engage with consumers online.”

Says Steven Cassin, UNRVLD Chief Strategy Officer,

“As Optimizely Solution Partner of the Year, UNRVLD was perfectly placed to support Smeg’s aspirations to develop a direct to consumer offering which complements their existing retail channels and partners.  

Optimizely provides an all-in-one digital marketing and commerce operating system for Smeg – enabling them to blend content and commerce to create immersive and valuable customer experiences. We are delighted to share this video to showcase our work together. We look forward to continuing to partner with Smeg to optimise the customer experience for their discerning customer base in the months ahead.”