UNRVLD to take on management of Chilly's European eCommerce account

Isabelle Clark
Digital Marketing Executive
November 21, 2023
5 minute read

UNRVLD to take on Chilly's European eCommerce account

UNRVLD has been selected as the digital partner to deliver a continuous improvement programme across Chilly’s EU eCommerce stores. This collaboration brings together UNRVLD’s expertise in composable commerce, SEO, and conversion rate optimisation to propel the reusable product brand’s online retail growth to new heights.

Chilly’s shortlisted UNRVLD for RFP which kickstarted a two-month pitch process, with agencies showcasing relevant experience and undertaking a mini discovery process to highlight their proposed approaches to guiding Chilly’s eCommerce strategy.

The RFP outlined Chilly’s ambitions to elevate its eCommerce capabilities, optimise the customer journey, and strengthen its position as a global leader in there usable products market.  The brief aligns well with UNRVLD’s growth-focused expertise and further strengthens the agency’s growing Commerce portfolio, alongside global retail clients including New Era Cap and Smeg.

UNRVLD will work to enhance Chilly’s customer journey and boost online discoverability with a series of technical SEO and UX improvements. This will be supported by a significant experimentation CRO programme with a specific focus on experimentation to drive conversion rates and grow first-party data. Innovation lies at the heart of this partnership, with both UNRVLD and Chilly's committed to transforming the way in which customers discover and purchase Chilly’s products.

Says Bryony Tagg, Chilly’s Head of Ecommerce

‘We are excited to have UNRVLD onboard as our eCommerce experts. Their extensive expertise in this space aligns perfectly with our ambitions of widening Chilly’s reach within the European market. This partnership looks to drive Chilly's online growth through innovative strategies, enabling us to connect with our customers on a deeper level and deliver the quality they expect from our brand.’

UNRVLD will leverage its in-depth knowledge of composable commerce to create a flexible, future-proofed eCommerce ecosystem for Chilly's. The programme is to be delivered on Commerce Layer, an API first engine, building upon UNRVLD’s headless commerce expertise.

Says Tom Dougherty, UNRVLD Chief Growth Officer

‘We are honoured to be a part of this journey with Chilly’s and look forward to building an impactful eCommerce programme that reflects the global ambitions of this exciting, modern brand. Performance is a crucial part of what we deliver at UNRVLD, and we are excited to begin implementing our successful digital practices to elevate Chilly’s brand online.'