Lorenz discusses New Era Cap’s 100-year-old heritage and how its digital platforms work to support and promote the brand as we know it today. Lorenz explains how New Era have worked to educate its global customer base on the diversification of its product offering, whilst moving away from a purely wholesale capacity to offer a brand new D2C channel.
To drive loyalty with a global audience, New Era Cap must engage its customers with content which is relevant to them whilst retaining an authentic brand image. Lorenz explains how New Era Cap have been able to serve this purpose by working with UNRVLD on the Optimizely platform. Optimizely as an experimentation platform is helping NEC to make more informed, data-backed decisions that really drive business outcomes. Lorenz explains how Optimizely Experiments is enabling New Era Cap to test content on different cohorts of customers, allowing business decisions to be driven by fact as opposed to assumption. UNRVLD provide a team of experts to help New Era Cap realise their digital potential on Optimizely, strategizing and implementing experimentation to ultimately drive business results.
Catch the full interview below or learn more about UNRVLD's work with New Era Cap here.