Manpower

Right Management is ManpowerGroup's talent management and career transition business, operating across more than 70 countries. As organisations increasingly turn to outplacement services to support employees through redundancy and restructuring, Right Management identified an opportunity to transform the way candidates experience career transition. The ambition was to move from a fragmented, market-by-market model of manual coaching delivery to a single global digital platform that could serve candidates consistently, at scale, and with the personalisation their situation demands.

Manpower Group engaged UNRVLD to design and deliver that platform. The three key aims were to create a personalised digital experience that could support candidates through every stage of their transition journey, give coaches the tools to work with candidates effectively at a global scale, and build a platform robust enough to roll out across dozens of markets without losing the human quality that career transition requires.

UNRVLD worked with Manpower Group, on the design and delivery of the Next platform. The work began with strategy and extensive user research, building a detailed picture of the candidate personas the platform needed to serve including their needs, their anxieties and their digital behaviours at a moment of significant personal uncertainty. That research shaped every design decision that followed.

The resulting platform is built around a My Coach model, a personalised portal that evolves with the candidate as they progress through their transition. Once logged in, candidates see content filtered to their individual job search profile. Workshops, events and job listings surface according to relevance. A dedicated job search functionality allows candidates to browse, save and compare opportunities in one place.

The design system was built to reflect the emotional context of the audience. A calming colour palette, conversational language and a dark and light mode toggle account for the fact that candidates may be active at different times of day and are likely to be navigating a stressful period. Built on Sitecore and designed to scale across markets, the platform serves candidates across different languages and regions from a single framework, with UNRVLD's product definition and design system robust enough to support a clean handover to development partners for build and deployment.

Manpower Group launched the Next platform in January 2023, in what the business described as one of the most ambitious global projects ever undertaken at ManpowerGroup. A global rollout followed across the UK, France and Australia from March 2023, with all remaining markets to follow by late September 2023.

Outplacement candidates across the globe gained a single, personalised digital platform to support them through every stage of their career transition, replacing the fragmented, market-by-market delivery model that preceded it.