Transformative Sitecore upgrade for leading legal firm

Evolving Burges Salmon’s existing Sitecore implementation to help them build stronger relationships with clients and drive lead generation. 

Burges Salmon
Sitecore, Experience Design, Strategy,
Professional Services

Implementing Sitecore best practice 


The website rebuild project was an opportunity to offer more than just a brochure. It needed to be a key delivery and engagement channel which reinforced Burges Salmon’s brand identity and strategic objectives.


We worked with Burges Salmon to help them leverage the full potential of Sitecore, unlocking a portfolio of powerful new features such as content personalisation, A/B & MVP testing and marketing automation. Their site is now fit to meet Burges Salmon’s future business needs and take their customers on an ever-more bespoke digital journey.  


Mobile sessions increased by 243% 


Organic search sessions increased by 155% 

An improved employee and customer experience

Burges Salmon’s upgraded Sitecore solution makes it easy for their marketing team to produce, edit, test and measure the success of future content. They have the tools to deliver an ongoing content strategy, on web, mobile and social channels, that engages and converts their target audience. 

An assertive digital presence

The improved UX and content focus of the new site has also made it much easier for users to make direct contact with the right Burges Salmon Lawyer or employee. And they are relatively more informed when they do make contact. This has resulted in a direct improvement to the customer experience, which has led to a significant increase in quality leads.  

“ We were determined to push the boundaries of what typical law firm websites offer. Burges Salmon has developed an innovative, collaborative culture and our previous website didn’t reflect that. Our new site aims to offer same level of support to our clients digitally as we do face-to-face. ” 

Simon Russell

Chief Marketing Officer Qdos Contractor