Guiding a global digital strategy for a divested pharma company

Following Citeline's divestiture from Informa, we’re delivering a global digital transformation programme to support its rebrand to an independent entity under new parent company, Norstella

Brand Identity, Experience Design, Sitecore Build
Professional Services

Making R&D intelligence online more accessible for the pharmaceutical industry


Citeline wanted to reimagine the user experience for a range of audience types, creating stronger customer relationships and maximising website efficacy by increasing the number of form submissions.


Through meticulous design, expert integration and the seamless migration of content, we’re helping Citeline redefine its digital ecosystem, fortify its independence, and drive 20% YoY growth.

A digital facelift and large-scale content migration

An updated styleguide and design system ensures a seamless blend of Citeline's bold new brand identity into Norstella group's framework. With a huge amount of content to migrate over, we’ve used intuitive search and a colour palette management system to spotlight pharmaceutical offerings and empower users to filter content easily.

Conquering complex legacy integrations for data capture

Enhancements to data capture include content reveals to encourage users to register details for marketing purposes. While a complex integration with Informa's legacy Oracle Eloqua and Citeline's Salesforce solution facilitates a seamless data transfer via a new Eloqua solution, uniting the ecosystem.

“ The new digital estate forms the backbone of Citeline’s evolution to a new brand identity. With high quality engineering and Sitecore expertise, UNRVLD has enabled us to efficiently position the company's focus on research and the role it plays in improving patient outcomes. ”

Chris Sadler

Senior Director, Commercialisation & Innovation


New digital brand identity
UX design
UI design
User testing


Oracle Eloqua
Salesforce integration