A digital facelift and large-scale content migration
An updated styleguide and design system ensures a seamless blend of Citeline's bold new brand identity into Norstella group's framework. With a huge amount of content to migrate over, we’ve used intuitive search and a colour palette management system to spotlight pharmaceutical offerings and empower users to filter content easily.
Conquering complex legacy integrations for data capture
Enhancements to data capture include content reveals to encourage users to register details for marketing purposes. While a complex integration with Informa's legacy Oracle Eloqua and Citeline's Salesforce solution facilitates a seamless data transfer via a new Eloqua solution, uniting the ecosystem.
Senior Director, Commercialisation & Innovation