Optimizely Interview: Justin Anovick

Isabelle Clark
Digital Marketing Executive
December 8, 2022
5 minute read

UNRVLD Partnerships and Alliances Director, Steven Cassin caught up with Justin to discuss this year’s Opticon theme, ‘boundless digital invention’. Steven learned how Optimizely products unlimit the ways in which digital teams work, empowering them with the tools and skills so they can give the best experiences to their customers.  

Beginning with Orchestrate, Justin explores the product previously known as Welcome which serves as a content marketing productivity tool for marketing teams to collate planning, collaboration, approval and asset management into one single interface. Next up is Monetise which covers both Optimizely’s B2C and B2B Commerce platforms, built to deliver rich commerce experiences that generate revenue. And finally, Experiment, which allows customers to test and learn across their digital platforms to ensure they deliver the right message to the right audience on the right channel. Combined, these core areas support modern marketing efforts and enable the entire digital experience team.

Catch the full interview below or check out our YouTube playlist  to view the entire UNRVLD | Opticon series.